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PANASONIC UNVEILS 2015 LINE-UP OF 4K ULTRA HD “BEYOND SMART” TVs

Jun 25, 2015

Expanded 4K Lineup, Superior 4K Picture Quality, Beyond Smart Features powered by Firefox OS, and a new Intuitive and Customizable Interface

January 5, 2015 (Las Vegas, NV) – Panasonic, a global leader in 4K Ultra HD and HD TV technology, unveiled today its 2015 lineup of next-generation Life+Screen 4K Ultra HD and HD Smart TVs at the 2015 International Consumer Electronics Show (CES). The latest additions to Panasonic’s rich heritage of critically-acclaimed TVs dramatically expand the range of Panasonic's 4K Ultra HD TV models, and also offers enhanced Beyond Smart features for further-simplified, intuitive operation.

Panasonic’s 2015 lineup includes four 4K Ultra HD series (,CX700, CX630, CX600) for a total of 15 models. The expanded 4K Ultra HD lineup -- which delivers four times the resolution of Full-HD -- broadens the options for consumers to select a next-generation, high-resolution TV with high picture quality to suit their lifestyle.

  • CX700 Series -- High-end 4K series with superb picture-performance functions along with the newest Beyond Smart Features.
  • CX630 and CX600 Series -- Mid-range models equipped with new Beyond Smart Features to allow users to easily enjoy 4K Ultra HD picture quality.

Superior Picture Quality

Panasonic’s next-generation 4K Ultra HD TV models are equipped with high-picture-quality functions to make the most of 4K images. Newly developed display panels offer improved brightness and a wider color gamut. A significantly widened color reproduction range achieves rich color expression and the improved brightness performance displays brighter, more vivid images. Local Dimming technology achieves deeper black expression and smooth, detailed gradation.

Enhanced Smart TV Features

Panasonic's 2015 Life+Screen Smart TVs are equipped with cutting-edge features designed to deliver to users access to their favorite content easily without having to perform complex setting procedures or refer to a manual.

Powered by Firefox OS

Through Panasonic’s collaboration with Mozilla on the 2015 Life+Screen Smart TVs , powered by Firefox OS, Panasonic’s TV GUI has advanced significantly from last year making it even easier for users to access quickly the content they want -- live TV, devices, and applications from a single gateway. It is also customizable by using the "Pin" function, which allows users to bookmark their favorite channels, devices, apps, web pages for quick access. Firefox OS also offers improved connectivity due to the use of open Web standards and greater flexibility for developers through WebAPIs that enable connected experiences across platforms.

Product details

TH 60CX700 2 NR 800