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A New Slim, Stylish Digital Camera with 12x Optical Zoom Lens from 24mm Ultra Wide Angle LUMIX DMC-SZ10 with 180 Degrees Tilting Monitor Featuring Self Shooting Functions

Jul 02, 2015

Panasonic is introducing a new slim, stylish digital compact camera with 12x optical zoom DMC-SZ10 incorporating a 180 degrees tilting monitor with several self shooting functions.

The versatile 24mm ultra wide angle lens with powerful 12x optical zoom (equivalent to 24mm to 288mm on a 35mm camera) even features the Intelligent Zoom function, making it possible to extend the zoom ratio up to 24x combining digital zoom with less deterioration of image quality. The Optical Image Stabilizer effectively suppress handshake which tends to occur when shooting with high zoom.

The DMC-SZ10 is the first in SZ series to incorporate a 2.7-inch large 460K-dot monitor that tilts up by 180-degree, making it extremely easy to take self-portraits. There are some newly added Self Shot modes such as Soft Skin mode, Slimming mode and Defocusing mode.

With the Wi-Fi® connectivity, users can connect the camera directly to their smartphone/tablet by activating “Panasonic Image App”, the dedicated application. Users may experience a much simple connectivity by QR code. In the Image App, a new guidance menu is added to assist users to instantly access to the function they are looking for. Smartphones/tablets can be utilized as another monitor of the camera that enables setting focus, zooming or releasing the shutter away from the spot where the camera is positioned. With the Instant Transfer function, photos are automatically sent to the designated electronic devices such as smartphones/tablets right after shooting. Users may also easily upload their pictures to the social media at the spot.

A variety of special effects that add fun to shooting experience are integrated in DMC-SZ10 – Creative Control, Creative Retouch and Creative Panorama.

With a motion picture button, the 720p HD video recording can be started instantly. The iA (Intelligent Auto) mode lets users leave everything to the camera to take beautiful images with its Optical Image Stabilizer, Intelligent ISO Control, Intelligent Scene Selector, Intelligent Exposure and Face Detection. Once you enter the iA mode, these multi-capable functions happen automatically, so that you can shoot without the bother of adjusting settings every time conditions change.

The DMC-SZ10 also comes with Panorama Shot to enhance fun and convenience of photography. It complies with AC / USB power charging.

1. 12x Powerful Optical Zoom Lens from 24mm Ultra Wide-Angle

The DMC-SZ10 is equipped with 24mm ultra wide angle lens with powerful 12x optical zoom (35mm camera equivalent: 24-288mm) to boast high versatility despite the camera’s slim, stylish profile. Comprising 8 elements in 8 groups including 4 aspherical lenses with 8 aspherical surfaces and 1 ED lens, the lens unit fits in the slim body despite its versatile zoom range from ultra wide to telephoto. The iA Zoom (Intelligent Zoom) – an extensive zoom function using digital zoom draws the subject even closer than the original optical zoom with minimum deterioration of image quality. This means the 12x optical zoom can virtually extend to 24x equivalent.

2. 180 Degrees Tilting Monitor Featuring Self Shooting Functions

With the new approx.180-degree tilting LCD monitor and Self Shot mode, users can shoot their own portraits. The monitor is 2.7-inch large with 460K-dots, and the field of view is approx. 100%. The DMC-SZ10 offers three Self Shot modes such as Soft Skin mode, Slimming mode and Defocusing mode. Soft Skin mode lets users to adjust the skin tone of their portrait in three levels, High / Medium / Low. Slimming mode processes the portrait’s face to look slightly slimmer. Defocusing mode applies a soft focus effect in the background of the portrait to make the face look more clear.

3. Shoot, View, Share Images in More Flexible Way with Wi-Fi® Connectivity

The DMC-SZ10 integrates a Wi-Fi® connectivity (IEEE 802.11 b/g/n) for users to enjoy flexible shooting style and instant image sharing with easy operation. The connection flaw has been much simple by QR Code. In the Image App, a new guidance menu is added to assist users to instantly access to the function they are looking for. The connected smartphone/tablet may remote control the camera such as zooming, setting focus, shutter release and several recording settings such as exposure compensation. The Instant Transfer function allows the camera to transfer the photo data to the designated electronic devices automatically whenever shutter is released. Also, Users can tag the location information to the image by utilizing the GPS (Global Positioning System) log of a smartphone/tablet and share it to the preferred social media. All of these flexible shooting / browsing / sharing style are made possible with the DMC-SZ10 and the Panasonic's dedicated application software “Panasonic Image App” for iOS / Android smartphones/tablets*.

* Some functions are not available with “Panasonic Image App” for iOS.

4. Other Features to Enhance the Performance of Cameras

Creative Control, Creative Retouch and Creative Panorama

The DMC-SZ10 integrates popular Creative Control and Creative Retouch featuring a total of 15 filter effects - Expressive, Retro, Old Days, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Cross Process, Toy Effect, Miniature Effect, Soft Focus, Star Filter and One Point Color.

The Creative Control lets users shoot with a filter effect while checking how it makes difference on the picture, which can be used for video recording, too*. The Creative Retouch enables applying a filter effect on the picture even after shooting in camera.

With the Creative Panorama function, it is possible to shoot a horizontal / vertical panoramic image with consequent shots taken by overlaying the previous picture and to put on a filter effect of 13 options - Expressive, Retro, Old Days, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Cross Process, Soft Focus, Star Filter and One Point Color.

* Soft Focus and Star Filter cannot be used in video recording.

720P Video Recording and Instant Image Sharing with Family and Friends

The DMC-SZ10 records dynamic HD video in 1280 x 720p. Recording motion image can be started with a press of an independent motion picture button on the top of the camera, which is extremely convenient for users to switch photo/video shooting instantly.

• Use a card with SD Speed Class* with "Class 6" or higher when recording motion pictures.

* SD speed class is the speed standard regarding continuous writing.

[For Europe]

• Motion pictures can be recorded continuously for up to 15 minutes. Also, continuous recording exceeding 2GB is not possible. Remaining time for continuous recording is displayed on the screen.

[For other regions]

• Motion pictures can be recorded continuously up to 2 GB. The maximum available recording time for up to 2 GB only is displayed on the screen.

HDR (High Dynamic Range)

Several photos are consecutively shot at different exposure level to make a single composite picture without whiteout (over-exposure) or blackout (under-exposure) even in difficult lighting conditions.

iA (Intelligent Auto) Mode

AC / USB Power Charging – The camera’s battery can be recharged either via AC or via USB according to the users’ convenience.

• Android and Google Play are trademarks or registered trademarks of Google Inc.

• IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

• All other company and product names are trademarks of their respective corporations.

• This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC/SDXC Memory Cards on devices that are compatible with them. You cannot use SDHC/SDXC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC/SDXC Memory Card on another device, be sure to read the operating instructions for that device.)

• Some accessories are not available in some countries.

• The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.

• Design and specifications are subject to change without notice.

Product details

Sz10p Front 800Sz10s Front 800

Sz10w Front 800